Only a few days following the introduction of its inaugural electric vehicle (EV), Chinese smartphone manufacturer Xiaomi has informed buyers that they could experience a delay of up to six months before receiving their car.
On Sunday, Xiaomi’s CEO Lei Jun announced on Weibo that a second round of sales for the Founder’s Edition would commence.
The company aims to capitalize on the appeal of the SU7’s shared operating system with its phones, laptops, and other devices, targeting existing customers.
Xiaomi’s electric vehicles are manufactured by a subsidiary of the state-owned carmaker BAIC Group at a Beijing plant with a capacity to produce up to 200,000 vehicles annually.
However, this initiative comes amid a global slowdown in electric vehicle sales, prompting a price competition.
Tesla, led by billionaire Elon Musk, has significantly reduced the prices of its cars in China in recent months, following suit with local competitors like the top-selling EV maker BYD, amid the price war.
In light of the obstacles confronting technology companies venturing into the electric vehicle sector, reports emerged last month indicating that iPhone manufacturer Apple had scrapped its plans to develop an EV.
BYD, a prominent electric vehicle manufacturer, recently disclosed record annual profits; however, it noted a slowdown in growth towards the latter part of the previous year.
Shanghai-based electric car producer Nio adjusted its projections for first-quarter deliveries downward, attributing the shift to consumer spending constraints amid China’s weakening economic expansion.
Tesla shares plummeted by nearly 30% during the initial quarter.
Xiaomi has declared its intention to invest $10 billion (£7.9 billion) in its vehicle division over the next decade.
Transparency is key in any business transaction. While delays can be frustrating, Xiaomi’s proactive communication about the electric car delay ensures customers are informed and can adjust their expectations accordingly. Patience often leads to greater satisfaction with the end product.